It’s time to talk politics…and communication, of course. After taking a little break from the blogosphere, I am finally back, and ready to revisit the complicated but always interesting intersection of politics and PR.
Today Jon Keller, senior political analyst at WBZ-TV came to speak to my political campaign communication class. He spoke about the current political climate in Massachusetts as well as the importance of image in politics.
There is a psychological element to the voting process. We, as voters, are naturally drawn to captivating personalities, appealing visuals and memorable narratives. How does the candidate speak? How does the candidate dress? Is the candidate defensive? Is the candidate aggressive? Is the candidate someone I could sit down and have a drink with? I think one of the most interesting topics covered during Jon’s presentation today dealt with the role of body language. Hand gestures, facial expressions, vocal pitch and tone all play a role in the success or failure of a candidate.
Don Khoury is a leading authority on nonverbal communication, and often appears on Mr. Keller’s show, “Keller at Large.” Khoury was 95% accurate in predicting the election outcomes of 37 U.S. Gubernatorial races, according to a recent press release. His predictions were based entirely on body language analysis during political debates.
Take a look at the video below on the 2010 Florida Gubernatorial race. Which candidate do you find most appealing? If you are interested in watching a clip from the debate, click here.