Lately, I’ve written about the classic campaign advertisements (such as LBJ’s daisy ad and JFK’s catchy jingle) that completely changed the political PR landscape. Today, I will take a look at a modern political ad. Although I would not consider Senator Chuck Grassley’s ad a typical political advertisement, I think you will find it both interesting and for some…extremely entertaining.
So, what was Senator Grassley trying to say? That he’s just like one of us? Maybe. Purpose aside, there is no doubt that this 77 year-old Senator from Iowa captured the attention of Americans nationwide. His YouTube videos typically receive a few hundred views, but his new ad has over 70,000 hits!
Recently, the renowned PR firm Burson-Marsteller released a study that found that Republicans are far more active on Twitter than their Democratic counterparts. In fact, eight of the ten most followed Twitter accounts maintained by members of Congress are held by Republicans, the study says.
Whether you find Senator Chuck Grassley’s ad weird (as The Christian Science Monitor does) or innovative, there is no doubt that both Democrats and Republicans need to recognize the importance of social media. There are millions of conversations going on each day. You can do one of two things–ignore it or join it! President Obama’s campaign team, for example, was successful because they drew on the suggestions and insights of Americans from a variety of different backgrounds.
I am curious to see how different age groups interpret Senator Grassley’s new ad. Are you convinced?