So I had this idea…
And it began with a tweet.
One of the first tweets I ever read was about the ten best political campaign advertisements.
I scrolled through these ads, and realized that there is a lot to be said about the evolution of political communication.
So, I decided to blog–not as an expert, but as someone who has opinions about the intersection of PR, advertising, marketing and politics.
We have entered a new era. No longer are we dependent on traditional media sources such as the newspaper, television or radio. We’ve become a social generation, which means the best political PR campaigns are ones that are social in nature–that invite conversation–that get people thinking.
Now, a little bit about myself…
I’m Arielle Herskovits.
I’m a senior at Boston University with a major in Public Relations and a liberal arts concentration in History.
I feel lucky to have had so many valuable opportunities that shaped my opinions about PR and politics.
Throughout my college career, I’ve held internship positions on Capitol Hill, at a large strategic communications firm and at a local nonprofit organization.
I’ve also done a bit of traveling. My favorite city is Prague and I hope to someday visit Bali.
Although each experience was different, they all taught me the importance of communication and persuasion.